Privacy Policy

1. Who We Are

WatchLyx ("we", "our", "us") is an independent editorial publication focused on horology, fine timepieces, and watch culture. We operate the website available at https://watchlyx.net.

For privacy-related matters, you can contact us at legal@watchlyx.net.

2. Information We Collect

We collect information in the following ways:

2.1 Information you provide voluntarily

If you contact us via email or a contact form, we collect your name (if provided), email address, and the content of your message. We use this information solely to respond to your enquiry.

2.2 Information collected automatically

When you visit WatchLyx, we automatically collect certain technical information, including your IP address (in anonymised form), browser type and version, operating system, referring URL, pages visited, and the time and duration of your visit. This data is collected through analytics tools described in Section 4 below and in our Cookie Policy.

2.3 Information we do not collect

We do not require account registration. We do not collect payment information, government identifiers, or sensitive personal data of any kind.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To operate and improve the website — understand how visitors interact with our content and which articles perform well
• To respond to enquiries — reply to messages you send us
• To ensure security — detect and prevent fraudulent or malicious activity
• To comply with legal obligations — if required by applicable law or regulation

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Third-Party Services

WatchLyx uses the following third-party services that may process data about your visit:

4.1 Analytics

We use web analytics tools to understand traffic patterns and improve editorial content. These tools collect anonymised usage data such as page views, session duration, and navigation paths. The analytics provider processes this data on our behalf and is contractually prohibited from using it for their own purposes.

4.2 Fonts and CDN

WatchLyx loads typefaces from Google Fonts, which may result in a connection to Google servers. Google's privacy practices are described in their own Privacy Policy. We have configured font loading to minimise data transfer where possible.

4.3 Cookies

Our use of cookies is described in full in our Cookie Policy. You can manage cookie preferences at any time through your browser settings or via the cookie management options on our site.

5. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing personal data, we rely on the following:

• Legitimate interests — for analytics and website security, where our interest in providing and improving the service does not override your rights
• Consent — for non-essential cookies, which you may withdraw at any time
• Legal obligation — where we are required to process data by law

6. Data Retention

We retain contact form submissions and email correspondence for as long as necessary to address your enquiry and for a reasonable period thereafter in case of follow-up communication (typically no longer than 12 months).

Anonymised analytics data is retained according to the settings of the analytics platform used. Identifiable data within analytics tools is not retained beyond the minimum necessary period.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — request deletion of your personal data where no legitimate reason exists for us to retain it
• Objection — object to processing based on legitimate interests
• Portability — receive your data in a structured, machine-readable format
• Withdraw consent — for any processing based on consent, including non-essential cookies

To exercise any of these rights, please contact us at legal@watchlyx.net. We will respond within 30 days.

8. Security

We implement reasonable technical and organisational measures to protect your information against unauthorised access, loss, or misuse. WatchLyx is served over HTTPS and we regularly review our security practices.

No method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Children's Privacy

WatchLyx is not directed at children under 16 years of age and we do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the version number and effective date at the top of this page. If the changes are material, we will display a notice on the website for at least 30 days following the update.

11. Governing Law

This Privacy Policy is governed by applicable data protection law, including the General Data Protection Regulation (GDPR) where applicable. Any disputes arising from this Policy shall be resolved in accordance with the governing law described in our Terms of Use.

12. Severability

If any provision of this Privacy Policy is found to be invalid or unenforceable by a court of competent jurisdiction, that provision shall be severed from the rest. All remaining provisions shall continue in full force and effect.

13. Contact Us

For any questions or requests regarding this Privacy Policy or your personal data: